[ToC]

 

THE BROKEN CHAIN OF MODERN INDUSTRY

James L. Riggs, Lawrence L. Bethel, Franklin S. Atwater, George H. E. Smith, and Harvey A. Stackman, Jr., Industrial Organization and Management, McGraw-Hill, 1979

(a) Relationship which existed between manufacturer and customer under conditions of the one-man shop. (b) In the large modern business institutions, the producer has become separated from the customer, and the intimate relationshpi no longer exists. (c) Marketing research supplies the missing link to the broken chain and thus rejoins the producer and customer.