Paula Begoun, Blue Eyeshadow Should Be Illegal, Beginning Press, 1985

When trying to choose which eyeshadow color and tone goes where, there are two general rules to always keep in mind that can get you started in the right direction: THE BIGGER THE EYELID, THE DARKER OR DEEPER THE COLOR CAN BE. THE SMALLER THE EYELID, THE BRIGHTER OR MORE COLORFUL TONES CAN BE USED. (Never use shiny white.) This is a totally logical approach. If the eyelid is already prominent it itsn't necessary to make it appear any bigger (it's kind of like a busty woman wearing falsies, it's overdoing what's already overdone), and if the eyelid is small it is more than appropriate to put on a color that stands out more.