[ToC]

 

Rudolf Flesch, The Art of Clear Thinking, Harper & Row, 1951

OR LOOK AT THE SERIES OF PICTURES ON THE FOLLOWING PAGE

They show the results of an interesting experiment. People were asked to look at the figures in the center column and reproduce them immediately afterward from memory. However, to one-half of the group the pictures were announced with the words on Word List I, and to the other half with those on Word List II. Result: Two-thirds distorted the picture one way or the other. The right and left columns show typical examples of their handiwork.