[ToC]

 

T. W. Adorno, Else Frenkel-Brunswik, Daniel J. Levinson, and R. Nevitt Sanford in collaboration with Betty Aron, Maria HertzLevinson, and William Morrow, The Authoritarian Personality, John Wiley & Sons, 1950

INTENSITIES OF NEED AND PRESS VARIABLES AS EXPRESSED IN STORIES TOLD BY MEN & WOMEN

 

 

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Each story is analyzed separately and every variable reflected in the story content is noted and given a value of 1 to 5. The score thus assigned is based upon the degree of intensity of expression in the case of the particular variable and upon its importance to the story as a whole. We shall refer to these quantified scores as intensity scores. The following discussion will be concerned primarily with the comparison of scoring of a particular variable for all pictures in the case of unprejudiced men (or women) and in the case of prejudiced men (or women). In some cases reference will be made also to the number of times a variable is recorded for each of the two groups, regardless of the numerical intensity values that were assigned. These scores will be referred to as frequency scores.